Partners & Investors

Building the household finance platformthe market is missing.

CASHO is a household-first finance platform currently in beta. We're focused on building something real people use — and we're open to conversations with the right partners.

The problem we're solving

Personal finance apps were built for individuals. But most financial decisions happen at the household level — couples, families, flatmates, and freelancers with irregular income.

The existing market leaders (Mint, YNAB, Copilot) treat multi-person households as an edge case, or require workarounds that break down in practice.

CASHO puts the household at the centre — not the individual. That's the design thesis, and it drives every feature decision.

$1.6T+
Household debt in Australia
Source: RBA, 2024
60%
Couples report money as #1 conflict
Source: various financial wellness surveys
3.4M+
Freelancers in Australia
Source: ABS Labour Force Survey
2.5M+
Shared rental households in AU
Source: ABS Census data

Where we are

Stage
Active beta — real users, real feedback
Focus
Product-market fit across household segments
Architecture
API-first, PostgreSQL, OpenAPI 3.0 documented
Test coverage
180+ automated tests across core features
Compliance
GDPR compliant, JWT + CSRF protected, HTTPS enforced
Revenue model
Freemium validated, enterprise and API tiers identified

Built to production standards

We don't build fast and fix later. Technical quality is a founding principle, not a future goal.

API-First architecture
OpenAPI 3.0 documented — ready to integrate or license
180+ automated tests
Production-grade test coverage from day one
PostgreSQL + REST
Reliable, scalable relational data model
GDPR compliant
Built for international markets from the start

Revenue model

We have identified four clear monetisation pathways. Current focus is on validating the freemium consumer model before accelerating B2B and API tiers.

Freemium SaaS

Free tier with premium subscription upgrade. Low friction onboarding with clear upgrade path as households grow.

B2B Workplace Wellness

White-label or integrated household finance tools for employers offering financial wellbeing as part of their benefits package.

API Licensing

Expose the CASHO platform to third-party developers and financial services companies via a commercial API tier.

Marketplace

In-app recommendations for relevant financial products (insurance, savings accounts, home loans) via affiliate agreements — user-consensual and transparent.

Open to conversations

We're not doing a raise right now. We're focused on building and validating. But if you're an investor who backs early-stage fintech, a company interested in white-label household finance tooling, or a developer who wants early API access — let's talk.

hello@casho.com.au · We respond to every message.